Atlas

Crop
Strawberry
Cultivar
Atlas

Orig. in Willard, N.C, by North Carolina Agr. Expt. Sta., Raleigh, and the U.S. Dept. of Agriculture, Beltsville, Md. Introd. in 1970. NC 1759 × Albritton. Cross made in 1956, selected in 1959, tested as NC 2934 by G.J. Galletta, North Carolina Agr. Expt. Sta. and D.H. Scott, the U.S. Dept. of Agriculture, Beltsville. <b>Fruit:</b> larger than Albritton; skin medium red, glossy; flesh firm as Earlibelle, flavor subacid; ripens midseason between Earlibelle and Albritton. <b>Plant:</b> very large, vigorous; runner production moderate; more productive than Albritton; susceptible to red-stele root rot and powdery mildew; tolerant to leaf scorch and leaf spot. Recommended for commercial planting in the southeastern and southcentral U.S. on fertile moist soils.